I am Carina Jordaan, and this is my inspired creation born through my experience as a Category Management Specialist and FMCG enthusiast. Guided by creativity, positivity, and unwavering determination, I channel the vibrant energy of YELLOW to deliver the X factor that drives substantial category growth for your business—building success one BRICK at a time.

With over twenty years of cumulative industry experience and a BCom Marketing degree, my journey in the FMCG industry began in sales. My impeccable work ethic, wit, and natural leadership propelled me to become the National Sales Manager at renowned companies such as Red Espresso and Ina Paarman.

My passion and natural talent for category management soon became apparent, as I went on to dedicate over six years of my career at Libstar Holdings as their Category Specialist. Here, I managed a diverse array of food categories, including wet condiments, dry condiments, snacking, convenience foods, bread products, protein, household, and personal care. I expertly handled both brand and private label products, driving growth through innovative strategies that resulted in substantial sales uplift and market share gains.

This extensive experience has endowed me with a profound understanding of market dynamics, category gap analysis, consumer behaviour, and the strategic levers that drive category growth. My insights and strategies have consistently delivered remarkable results and staying ahead of industry trends and market demands, I continuously seek innovative solutions and adapt strategies to drive success.

Partner with YellowBrix and experience unwavering commitment to leveraging category management expertise for your success. Whether you are looking to refine your category strategy, launch a new product, or maximize your retail space, YellowBrix will help you to MINE THE GAP and unlock your business’s full potential.