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YELLOWBRIX CONSULTING

Empowering FMCG
Brands & Private
Labels with Precision
& Expertise

Maximising Your FMCG Potential with Expert Category Management

At Yellowbrix Consulting, we specialise in transforming your fast-moving consumer goods (FMCG) strategy through unparalleled category management expertise. We are committed to driving growth, enhancing consumer engagement, and optimising product performance across your entire portfolio.

FMCG CATEGORY MANAGEMENT

Our Approach

Insight-Driven Analysis

Understanding market trends, consumer behaviour, and competitive landscapes are at the core of effective category management. Leveraging advanced analytics and proprietary tools to deliver deep insights that inform strategic decision-making.

Insight-Driven Analysis
Understanding market trends, consumer behaviour, and competitive landscapes are at the core of effective category management. Leveraging advanced analytics and proprietary tools to deliver deep insights that inform strategic decision-making.

Tailored Strategy Development

We believe that one size does not fit all. Our team works closely with you to develop customised category strategies that align with your brand objectives and market dynamics, ensuring sustainable growth and profitability.

Tailored Strategy Development
We believe that one size does not fit all. Our team works closely with you to develop customised category strategies that align with your brand objectives and market dynamics, ensuring sustainable growth and profitability.

Collaborative Implementation

Successful category management requires seamless execution. We collaborate with your internal teams to implement strategies effectively, ensuring that every initiative is aligned with your overall business goals.

Collaborative Implementation
Successful category management requires seamless execution. We collaborate with your internal teams to implement strategies effectively, ensuring that every initiative is aligned with your overall business goals.

Continuous Optimization

The FMCG market is constantly evolving. We provide ongoing support and continuous optimisation to ensure your category strategies remain relevant and effective in an ever-changing marketplace.

Continuous Optimization
The FMCG market is constantly evolving. We provide ongoing support and continuous optimisation to ensure your category strategies remain relevant and effective in an ever-changing marketplace.

MINE THE GAP

MINE THE GAP

MINE THE GAP

MINE THE GAP

MINE THE GAP

MINE THE GAP

MINE THE GAP

MINE THE GAP

MINE THE GAP

MINE THE GAP

CATEGORY MANAGEMENT

15 Step Process

01

Executive Summary

02

Category Analysis

03

Market & Competitor Overview

04

Shopper & Consumer Insights

05

Retailer Category Insights & Strategy

07

SWOT & GAP Analysis

07

Category Goals & 3 Year NPD Pipeline

08

Assortment Planning & Optimization

09

Pricing & Promotional Strategy + Merchandising Strategy

10

Marketing, Trade Marketing & E-commerce integration

11

Packaging Insights

12

Operational Sales Support & Channel Plans

13

Measurement & Monitoring

14

Budget Allocation & Forecasting

15

Plans for Risk Management Contingency

Alignment, Conclusion & Action Plans

Why Choose
YellowBrix Consulting?

1

Industry Expertise

With years of experience in FMCG category management, we bring a wealth of knowledge and proven success to your business.
2

Global

Assisting our customers to stay abreast of Global category Trends to maintain a competitive edge.
3

Data-Driven Decisions

We utilise the latest analytical tools and methodologies to provide actionable insights that drive measurable results.
4

Customer-Centric

Our strategies prioritise consumer needs and preferences, ensuring that your product offerings resonate with your target audience.
5

Comprehensive Support

From initial analysis to strategy development and implementation, we offer end-to-end support to ensure your success.
Market Analysis & Insights
Category Gap Analysis
Assortment Optimization
Merchandising Solutions
Category Performance & Insights
New Product Development recommendations
Category Strategy Development & Growth Plans
Local & Global category trend analysis
Pricing and Promotion Strategies
Channel Optimization
Performance Tracking and Reporting